Senior Marketing Manager – Business Events
Client – Large Scale Events, Subscriptions & Intelligence
My Client…Is globally known within its brand for news; analysis; data; insight, market intelligence & large-scale events. An exciting opening has arisen for an experienced Marketing Manager to lead and deliver the marketing efforts for their corporate events and commercial advertising products, the role will work closely with Event Sales and Content teams and their stakeholders to deliver high quality, commercially successful events for a range of brands. The business is renowned for its fast moving, entrepreneurialism you’ll need to be proactive, a genuine go getter & possess a commercial mindset.
Person Required…You’ll be hungry to make your mark on the events and advertising products, always looking for ways to optimise digital and offline marketing activity. Must be confident building relationships and who thrives on working with a wide variety of stakeholders
Key responsibilities… Day to day you’ll be working closely with other events specialists across the group both in the same office and remotely, to bring together high-quality large events. You’ll be the marketing lead on these, ensuring appropriate plans are in place to deliver the event’s objectives on time and budget.
Required experience & skills required • Solid experience as a marketing manager or senior marketing manager delivering a high volume of effective marketing activity across channels. • Experience in marketing conferences (Pureplay Conferences or Publishing House) • Proactive self-starter. • Results driven, commercial mindset. • Good understanding and experience of using marketing technology – CRM and email broadcast tools in particular. • Deep experience using a range of common digital and offline channels including email, SEO, PPC, social media, PR, brochures and other collateral – ability to demonstrate how you’ve designed and implemented multi-channel campaigns to deliver good results. • Confident working with internal and external stakeholders including high value clients. • Knowledge of how to design tracking and reports with feedback cycles to ensure activity is measurable and insights are actionable. • Skills to write good quality marketing copy.
Desirable experience and skills • Experience targeting senior executives in a B2B context. • Experience using Salesforce for CRM – taking responsibility for data and business processes from a marketing perspective and getting value out of the system.
Please send CV’s to email@example.com
1 - 9 Employees
Marketing Roles - All Levels