Marketing Operations Executive – Global Media Client £35,000+ Bonuses + Benefits London & Remote Flexibility

  •   Full Time
  •   London

Marketing Operations Executive – Global Media Client

£35,000+ Bonuses + Benefits

London & Remote Flexibility

 

My client is a globally renowned Conferences & Exhibitions business now growing there Marketing side of the business, a role has arisen for an exceptional marketer with excellent analytical abilities, outstanding business acumen, and exceptional project management skills. A successful candidate will be data and insight driven with a strong understanding of marketing KPIs and marketing automation technology.

 

Role overview includes… responsibility for analyzing data trends, building audience development strategies, owning the management of the database and quality of leads, and recommending channels, strategies and techniques to increase lead generation across target markets.

Utilising our marketing technology platforms, you will be a champion of data, connecting it throughout the customer journey, and generating the insights that will shape our digital and live events and products.

 

Key Responsibilities…

Implement ongoing data engagement campaigns to reconnect with inactive customers

  • Troubleshoot negative trends and anomalies in marketing effectiveness, measured by key reach and engagement metrics
  • Identify industry trends, innovations or technologies to increase data sets within new markets
  • Analyse data trends in order to recommend appropriate strategies, techniques & channels
  • Build audience development plans in line with target markets & data gaps
  • Own the integration between our marketing automation, registration and attendee networking platforms to ensure a seamless experience for customers moving from each stage of the customer value journey
  • Own the marketing database management strategy that ensures data quality, supports audience segmentation and data hygiene
  • Create and distribute monthly reports to monitor data trends and benchmark KPIs
  • Manage website maintenance and optimization projects which enhance our ability to capture and convert organic web traffic
  • Continued learning about marketing technologies and automation as well as the entire digital marketing industry through attending events, reading, listening to podcasts and webinars

 

Skills & Experience Required…

  • Excellent knowledge of marketing automation and CRM technology (Pardot & Salesforce highly desirable)
  • Deep analytical skills with demonstrated ability to translate complex data into concrete business recommendations
  • Ability to articulate power of insight to stakeholders of all levels of experience
  • Strong experience in areas including database management, insight development, audience segmentation and data enrichment
  • Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL
  • Familiarity with data privacy regulations such as GDPR and PECR
  • Experience in digital, media, agencies, events or digital publishing industry would be a bonus

 

Interested candidates please email dan@mediasearchinc.co.uk

 

 

 

Job & Company Detail

Company Industry

Company Size

1 - 9 Employees

Language

,

Job Category

Marketing Roles - All Levels

Applications Accepted Until