Media Search Inc.

Marketing Manager – Global Energy Events Up to 40,000 + Bonuses + Benefits London/Remote Flexibility

Marketing Manager – Global Energy Events

Up to 40,000 + Bonuses + Benefits

London/Remote Flexibility

The Client…

The Candidate…Supported by the Head of Marketing and Head of Digital, the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Four years’ experience of an events or relevant B2B role is essential.

Key Responsibilities:

• Planning and delivering cross-channel digital marketing campaigns with support from the Head of Marketing in line with the event or project objectives
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio
• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
• Maintaining and updating conference websites
• Using digital channels and technologies to enhance the online presence of the business
• Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
• Continuous analysis and evaluation of marketing campaigns to improve performance
• Assisting with the PR activity relating to the conference portfolio, researching material for press releases, building relationships with relevant press and partners
• Building and managing relationships with external suppliers and negotiating prices
• Working with key media & association partners to secure valuable external promotions for the conferences
• Carrying out competitor analysis to identify potential threats and opportunities

Knowledge & Skills:

• At least 4 years’ previous experience in a similar position
• Solid understanding of the events and digital media landscape
• Proven ability to learn new tools and software quickly and independently
• Strong experience in areas including insight development and audience segmentation
• Literate and numerate with exemplary verbal and written English
• Proficient in Microsoft Office programmes
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
• Experience using a CRM system such as Pardot or Salesforce
• Experience using a website CMS
• Excellent knowledge of best practice across email, social media, paid media, landing pages & websites
• In depth knowledge of marketing performance metrics
• Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations

Interested candidates please send CV’s to dan@mediasearchinc.co.uk

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