The Candidate…Supported by the Head of Marketing and Head of Digital, the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Four years’ experience of an events or relevant B2B role is essential.
Key Responsibilities:
Planning and delivering cross-channel digital marketing campaigns with support from the Head of Marketing in line with the event or project objectives
Assisting with the design, production and distribution of all promotional materials relating to the portfolio
Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
Maintaining and updating conference websites
Using digital channels and technologies to enhance the online presence of the business
Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
Continuous analysis and evaluation of marketing campaigns to improve performance
Assisting with the PR activity relating to the conference portfolio, researching material for press releases, building relationships with relevant press and partners
Building and managing relationships with external suppliers and negotiating prices
Working with key media & association partners to secure valuable external promotions for the conferences
Carrying out competitor analysis to identify potential threats and opportunities
Knowledge & Skills:
At least 4 years’ previous experience in a similar position
Solid understanding of the events and digital media landscape
Proven ability to learn new tools and software quickly and independently
Strong experience in areas including insight development and audience segmentation
Literate and numerate with exemplary verbal and written English
Proficient in Microsoft Office programmes
Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
Experience using a CRM system such as Pardot or Salesforce
Experience using a website CMS
Excellent knowledge of best practice across email, social media, paid media, landing pages & websites
In depth knowledge of marketing performance metrics
Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations