Events Marketing Manager – Virtual Events US or UK Based – Remote (Must be based in either country) Salary $65000 + Bonuses

  •   Full Time
  •   London

Events Marketing Manager – Virtual Events

US or UK Based – Remote (Must be based in either country)

Salary $65000 + Bonuses

 

My Client…provides insights to C-Suite executives focused on Technology & Digital Transformation through conferences, private events and research. Due to continued success across virtual events, a new role has been created for a UK or US based events marketing professional.

 

The Role…requires an aspiring marketing professional to support campaigns on a portfolio of events.

 

– Reporting to and working closely with the Head of Marketing for the region, you will become an integral part of the collaborative global events team. Working closely with the production and sales teams, the main function of the role is to generate revenue, registrations, leads/enquiries and to increase awareness of market leading events.

 

– As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives.

 

– The candidate must be an enthusiastic self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more. The events of the past six months have accelerated the growth of video consumption and streaming, and a focus for our business is to increase our multimedia output, particularly in these channels.

 

Specifically, the role involves:

  • Campaign Management
    • By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign schedules and ensure timely implementation of activity.
    • Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budget.
  • Email Marketing
    • Liaising with relevant departments and writing effective e-mail copy.
  • Media Partners
    • Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.
    • Ensuring timely submission of materials to media partners including print and online ads and ensuring third party activity is delivered as agreed.
  • Websites
    • Ensuring website are hubs of information that entice visitors to enquire or download content.
    • Working with your manager to gain expert knowledge of SEO best practices are adhering to these.
  • Collateral and Content Production
    • Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online
    • Conduct interviews with third parties such as speakers and write articles
    • Distribute content through websites, media partners, social media and e-mail marketing to generate enquiries
  • Social Media, PPC and Remarketing
    • Maintaining and develop LinkedIn, Twitter and other social media channels for both lead-generation and branding purposes.

 

The candidate must be a confident marketer who is confident, passionate and energetic and who enjoys working as part of a team. You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions.

 

  • Video and streaming experience and advantage
  • Exceptional interpersonal skills and a true team-player
  • Ability to work independently to deadlines and within budget

Please send CV’s to dan@mediasearchinc.co.uk

Job & Company Detail

Company Industry

Company Size

1 - 9 Employees

Language

,

Job Category

event manager

Applications Accepted Until