Media Search Inc.

Digital Marketing Director – Conference Business Up to £65,000 + Bonuses + Progression + Travel SW London/Remote Flexibility

Digital Marketing Director – Conference Business

Up to £65,000 + Bonuses + Progression + Travel

SW London/Remote Flexibility

My client…is a multiple award-winning producer of investment conferences for Africa and Latin America’s energy sectors, due to the digital success of the business a new role has arisen for a creative Marketing Director an excellent opportunity for a highly strategic digital native who is passionate about innovation, mastering new technology and driving digital campaigns. The candidate will help drive all things digital as well as growing a team.

The Role…Digital Marketing Director will play a key role in shaping the company’s digital strategy. Reporting into the Head of Marketing, you will line manage a Data Analyst to implement a culture of data-driven insights through marketing technology, analysis, optimization and consistent reporting. The role would suit someone within the digital publishing industry and/or subscriptions models.

The Candidate… You will be responsible for driving digital strategy as the company moves to a new phase of growth centered around a B2B community model, as well as crafting exceptional customer journeys, creating and delivering cross-channel digital marketing strategies to increase brand awareness, generate leads and improve customer retention.

• Own and deliver the digital marketing strategy in line with business objectives
• Use marketing automation technology to craft exceptional customer journeys and qualify leads
• Use digital channels and technologies to enhance online presence of the business
• Oversee the integrations between technology platforms to ensure a seamless experience for customers moving through the customer value journey
• Collaborate with sales team and business stakeholders to increase sales opportunities through lead management strategies
• Oversee the structure, implementation & optimization of sales data plans
• Develop innovative, revenue-generating ideas for campaigns in the portfolio
• Continuously analyse marketing metrics to improve campaign performance
• Oversee website optimization projects which enhance our ability to convert organic web traffic
• Promote a culture of testing and change to continuously drive improvement
• Coach the existing team on best practice digital marketing techniques and channels
• Undertake continued learning about marketing technologies and automation as well as the entire digital marketing industry through attending events, reading, listening to podcasts and webinars

Skills & Experience Required..

• At least 5 years’ previous experience in a similar strategic position
• Previous role within digital publishing industry and/or subscriptions advantageous.
• Experience in developing implementation roadmaps and processes around new technology
• Experience integrating industry leading marketing technology tools like Pardot, Sprout Social, Salesforce CRM, chatbots, landing page software etc
• Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots
• Excellent ability to strategically interpret data trends and gaps, providing analysis and recommendations
• Deep knowledge in customer segmentation, data and list management and deliverability
• Ability to articulate power of insight to stakeholders of all levels of experience
• Excellent knowledge of marketing automation technology

Please send CV’s to dan@mediasearchinc.co.uk in the first instance

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