Media Search Inc.

Data Analyst – Global Events Business Up to £35,000+ Bonuses + Benefits SW London/Remote Flexibility

Data Analyst – Global Events Business

Up to £35,000+ Bonuses + Benefits

SW London/Remote Flexibility

My Client… is a multiple award-winning producer of investment conferences for Africa and Latin America’s energy sectors, due to expansion a new opportunity has arisen for a highly motivated Data Analyst to join the clients successful Marketing team. This role requires an individual with excellent analytical abilities, outstanding business acumen, and exceptional written and oral communication skills to communicate effectively to technical and non-technical stakeholders. A successful candidate will be data and insight driven with a strong understanding of marketing KPIs and marketing automation technology.

The Candidate:

Supported by the Head of Marketing and the Head of Digital Marketing, the successful candidate will be responsible for analyzing data trends, building audience development strategies, owning the management of the database and quality of leads, and recommending channels, strategies and techniques to increase lead generation across target markets. Utilising their marketing technology platforms, you will be a champion of data, connecting it throughout the customer journey, and generating the insights that will shape our digital and live events and products.

Key Responsibilities:

• Identify industry trends, innovations or technologies to increase data sets within new markets
• Analyse data trends in order to recommend appropriate strategies, techniques & channels
• Build audience development plans in line with target markets & data gaps
• Own the integration between our marketing automation, registration and attendee networking platforms to ensure a seamless experience for customers moving from each stage of the customer value journey
• Assist with running complex data queries to segment and personalise data sets
• Oversee marketing asset creation, tags, naming conventions and lists to ensure database adheres to agreed structure
• Own the marketing database management strategy that ensures data quality, supports audience segmentation and data hygiene
• Use reports and dashboards to analyse campaign results, draw insights from data and share recommendations with the team
• Create and distribute monthly reports to monitor data trends and benchmark KPIs
• Manage website maintenance and optimization projects which enhance our ability to capture and convert organic web traffic

Knowledge & Skills:

• Excellent knowledge of marketing automation and CRM technology (Pardot & Salesforce highly desirable)
• Deep analytical skills with demonstrated ability to translate complex data into concrete business recommendations
• Ability to articulate power of insight to stakeholders of all levels of experience
• Strong experience in areas including database management, insight development, audience segmentation and data enrichment
• Experience developing implementation roadmaps and processes around new technology
• Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL

• Familiarity with data privacy regulations such as GDPR and PECR
• Experience in events and/or digital publishing industry would be a bonus
• Ideally some experience of working with and generating insights from data visualisation platforms (Salesforce Einstein and Power BI ideal)
• Proficient in bringing together a wide mix of source data through the journey into insight (Instagram & Facebook etc.)

Interested candidates please send CV’s to dan@mediasearchinc.co.uk

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